The Lothian Run novel essay essays

The Lothian Run novel essay essays Recently, I have read The Lothian Run by Mollie Hunter, a historical novel set in 1736. It has a well paced plot and an exciting main character. Sandy Maxwell is a lawyer in training in Edinburgh, who at the start of the book is wanting to leave his path to being a lawyer in exchange for something more exciting. One day, after a fight with the lawyer he is apprenticed to, an important looking man walks into the office. Before long Sandy is asked by the man (Deryck Gilmour a special investigations officer) to try and find out as much as he can about George Robertson, a known smuggler who has escaped from prison. This simple task however, goes drastically wrong and suddenly Sandy is swept into a dangerous, full scale investigation of his case. One of the most exciting moments in the book was one the first mission that Sandy undertook. He was sent merely to inquire for any mention of George Robertson at Prestonpans. However, his curiosity gets the better of him when he meets an honest horse thief who is slightly linked with the case of George Robertson. He goes beyond the requirements of his duties and follows the man, named Rattray, to a deserted valley. However, he ends up caught, and kept in captivity in a small hut near the middle of the valley. It is here where he plans his escape. Through peephole which he cleverly makes, he finds out information on many things involving George Robinson. After a few days at the camp, a man referred to the as The Colonel shows up and orders for Sandy to be executed. At this point, Sandy realises that he must make an attempt to escape from the camp very soon. He ingeniously manages to open the door of his hut using a fishing rod. He is then made sound very appealing as a her o to the reader when he is described: Moving with lightning speed, as if some demon of cool intelligence had taken charge of him This is one of the...

Polo Ralph Lauren

Polo Ralph Lauren Introduction Polo Ralph Lauren is a clothing company started by Ralph Lauren and specializes in semi-formal casual wear for men, women and children (not as a unique specialization because the company also produces accessories, fragrances and other home clothing, such as home towels).Advertising We will write a custom research paper sample on Polo Ralph Lauren specifically for you for only $16.05 $11/page Learn More Its products are however high-end and are well known throughout America and certain parts of Europe and Asia (Kent, 2003, p. 111). The company’s impact in the American fashion industry is profound, and this is the reason most of the company’s products are well known throughout the country. The company’s headquarter is in Manhattan, New York, but it has several outlets in Europe (in locations such as London) and Asia (in locations such as Japan). Polo Ralph Lauren is an appropriate company for this analysis because it has been in existence for a long time (since 1967) and therefore, there is an immense body of information regarding its strategies and goals. Emphasis on strategies and goals is made in this case because this study focuses on how the company’s current strategies are designed to meet the company’s goals and objectives. As mentioned earlier in this study, Polo Ralph Lauren was started in 1967 by Ralph Lauren, who only specialized in men’s wear, and more specifically, men’s ties (Kent, 2003, p. 111). The first store was opened in Manhattan, but in 1971, the company ventured into women’s clothing by starting another store in Beverly Hills, California (Kent, 2003, p. 111). In the early 80s, the company opened its first global store out of America (London), and by 1997, the company had already been listed in the New York stock exchange. In 2009, the company boasted of having more than 160 stores around the globe, with more than 24,000 employees in 31 countries (W right, 2011). The company’s current threats are: competition, increase in counterfeit goods and the shaky world economy, which is significantly affecting the company’s sales because recent global financial downturns have eroded customer’s buying power, and more especially, the demand for high-end goods. Strategy and Management Polo Ralph Lauren’s business strategy is a mix of several strategies aimed at improving the company’s brand presence in the global map, and strengthening the competitiveness of the brand. These strategies are intertwined in a flexible brand strategy, developed along the lines of retail, wholesale and licensing, although the brand has still remained true to its identity) (Lauren, 2011, p. 1).Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company’s mission statement is to â€Å"Redefine American style, provide quality products, create worlds, and invite people to take part in our dreams† (ChaCha Search, Inc., 2011, p. 1). The company’s strategic goals are however firmly designed to expand the company’s global presence because one core pillar of the company’s strategy is to continue building and extending the Polo Ralph Lauren brand, by improving the brand’s unique luxury design and quality. The company also expects to expand its brand strategy by focusing on its advertising and marketing strategies, and through this effort, the company expects to empower its retail stores to further uphold the brand strengthening strategy. This strategy is expected to be further complemented by excellent customer service, merchandize mixing, and visual presentation, which are meant to attract more customers and build on a strong brand strategy, designed to come up with new products (Lauren, 2011, p. 1). The second pillar in the company’s core strategy is to focus on specialty brand retail, where brand differentiation and position stand out to elevate the Polo Ralph Lauren brand above the competitors’. The company’s third pillar is closely associated with the first, because it is based on expanding the brand’s international presence. This strategy is based on expanding the brand’s operations through new product developments, sensitive to the host’s culture. The company’s managerial structure is also a strong pillar of the company’s operations. At the top of the managerial structure is the company’s chief executive office, assisted by the company’s vice president. The company’s chief executive officer has always been Polo Ralph Lauren and since the brand was personally built, the company has been subject to a hierarchical structure of management, where most of the decisions are made by the CEO (Lauren, 2011, p. 1). The management team is also comprised of other highly qualified individuals, with an impeccable academic qualification and sufficient experience in the fashion industry.Advertising We will write a custom research paper sample on Polo Ralph Lauren specifically for you for only $16.05 $11/page Learn More Employee recruitment and selection is undertaken by an independent human resource team, but the employees undergo a thorough vetting process to assess the potential candidates’ experience in the fashion world, and how best they can be of value to the organization. A great part of the hiring process is normally undertaken online and candidates are sourced in the same manner. After selection, employees are taken through a training and development program, where they are oriented with how the organization works. The company’s internship program is also another strategy the company uses to nurture new talent through training and development. Market Mix Polo Ralph Lauren’s marketing mix entails the company’s distribution, promotion, competitive and product and price strategies. As mentioned earlier in this study, the company majorly deals in high-end clothing products for men, women and children, but on the side, the company also produces fragrances accessories, towels, and similar house ware materials, which are of exemplary quality, but priced relatively higher than normal brands. The company’s distribution strategy is characterized by a strong emphasis on the company’s retail outlets, although some of the company’s products are also moved through the wholesale channel. Depending on the market in question, the company majorly uses the two strategies. With regards to the company’s promotion strategy, a lot of emphasis is laid on advertising and branding, as opposed to public relations, direct selling or similar sales approaches. However, there is also a strong emphasis by the company to enrich its customer experience by guaranteeing high quality customer services. This is the core strategy used to retain its customers. However, the company majorly relies on its advertising and branding strategies to attract customers. Polo Ralph Lauren’s major competitor in the high-end clothing business is Louis Vuitton. Louis Vuitton’s strategy is also focused on international expansion, but its focus is majorly centered on reaching out to the growing number of wealthy customers in emerging markets such as China and India (Bloomberg, 2007). Financial Analysis Polo Ralph Lauren’s financial performance has been on a positive increasing trend, considering the company has experienced an increase in revenues over the past two years. With regards to the net income, Wright (2011) affirms that, â€Å"The fiscal 2011 net income was $568 million, or $5.75 per diluted share, compared to net income of $480 million, or $4.73 per diluted share, for Fiscal 2010† (p. 2).Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More When the company’s performance, in terms of net revenues, for the fourth quarter of the final 2011 fiscal period, compared to the same fourth quarter fiscal period, in the year 2010, it is affirmed that, there was a significant increase in net revenue of 7% from ($1.3 billion to $1.4billion) (Wright, 2011). The company’s profits are determined using the above parameters, it is affirmed that, there was a 3% increase in profit from the year 2010 to 2011. The company’s stock price is also on the upward trend, with the year 2011 witnessing an increased share price margin of +0.09%. The following chart shows the increase in the company’s stock prices: From this trend, the company seems to be making a positive growth, with regards to its financial performance Conclusion Polo Ralph Lauren’s strategies are very diverse and dynamic. Though most of the company’s strategies are forthright and tailored to deal with today’s competitive business e nvironment, the company seems to be significantly diverting from its core mission, which is to improve the American style of life and provide an enriching experience to its customers, by providing high quality goods. However, the company seems to focus more on an international strategy aimed at increasing its profitability and expanding its brand presence. This seems to be a strategy adopted to overcome its competitive challenges. In other words, it is more outward oriented, than internally motivated. Regardless, the company seems to be doing well, with regards to its financial performance and marketing mix, because it has been able to experience increased profitability in recent financial postings. Comprehensively, the company needs to put more effort in merging its strategies with its core business goals. References Bloomberg. (2007). Louis Vuittons Life of Luxury. Web. ChaCha Search, Inc. (2011). What Is Polo Ralph Laurens Mission Statement? Web. Kent, J. (2003). Business Builder s in Fashion. New York: The Oliver Press, Inc. Lauren, R. (2011). Growth Strategies. Web. Wright, K. (2011). Polo Ralph Lauren Corporation Reports Financial Results for Fourth Quarter Full Year 2011 – NYSE: RL. Web.

Homeostasis Assignment Example | Topics and Well Written Essays - 250 words - 1

Homeostasis - Assignment Example the brain receives signals about this change in the energy demand, a negative feedback mechanism works to regulate it back to regular levels (Kelliher & Media, 2011). Energy creation requires oxygen so the more you run, the more energy is used which causes the breathing rate to increase so that there is enough energy for the cells. This increased demand for oxygen and energy means that the negative feedback loop will increase the blood pressure and breathing rate so that the blood is oxygenated quickly and is delivered to the contracting muscle tissue (Sherwood, 2008). During exercise, aerobic oxidation of glucose takes place initially which means that the rate of oxygen uptake is enough to meet the oxygen and energy demands. However as we continue to run, anaerobic oxidation starts which causes the breathing rate to increase further and this causes an oxygen deficit and lactic acid build up (Sherwood, 2008). Once you stop running and rest, your body’s negative feedback loop works to regain stability and remove the Lactic Acid by oxidizing it. This is known as post exercise oxygen consumption which would explain why Farah was still breathing heavily during the interview. It was because the negative feedback loop was working to ensure an increased amount of oxygen uptake to remove the oxygen deficit and oxidize the Lactic Acid (Sherwood,

COMPARATIVE SOCIALQ&A2 Essay Example | Topics and Well Written Essays - 2500 words

COMPARATIVE SOCIALQ&A2 - Essay Example Concrete applications of the concept, though, are noticeably vague and varied. Consequently, there is little agreement over the definition of the concept, and it is exceptionally simple for sociologists to be discussing at cross objectives since they depend on various, and commonly understood, ideas of social structure. This unusual condition, that one of the core concepts of the discipline is strikingly misinterpreted, is obvious from the definitions of social structure in key dictionaries of sociology. Social structure is basically defined by sociologists as â€Å"a term loosely applied to any recurring pattern of social behaviour; or, more specifically, to the ordered interrelationships between the different elements of a social system or society† (Lopez & Scott 2000: 1). Having provided this obviously broad description, the dictionary immediately confirms: â€Å"However, there is no generally agreed meaning, and attempts at providing succinct definitions have proved singularly successful† (Lopez & Scott 2000: 1). Nevertheless, social structure should be understood as a network of social relationships among various groups of people, as well as a set of collective relations that unite people together. These binding relationships organise the activities of the individuals so attached as well as their purposes and opportunities for fulfilling them. The notion of a social agency indicates the fact that individuals behave with purpose in their socially controlled settings to realise their socially organised interests. In the duration of their purposive quests individuals modify the structures that unite them (Nadel 1957). It is important to understand social structure for the reason that there is no existing community devoid of social structure, and a human community will be impossible without culture. Humanity’s social structures are significantly more unpredictable than those of other genus, yet not as

Jerusalem Art Essay Example for Free

Jerusalem Art Essay Art involving Jerusalem is very controversial. One has to place into context the fact that Jerusalem is a significant city for three major religions—Islam, Judaism, and Christianity. Having one city be so significant leads to both the creation of conflict and beauty. There is conflict in the sense of war and destruction, and beauty in the sense of art on the subject. The three pieces of art this writer selected were all twentieth century pieces, but all show significant scenes, buildings or represent significant Psalms in the life of Jerusalem. Because of Jerusalem’s historical significance, this writer has chosen a piece of Islamic art that depicts the old city of Jerusalem, a piece of Jewish art that represents the Psalms, and a piece of Christian art that depicts the triumphal entry and some of the significant events of Holy Week, which is the final week of Christ’s life. The first piece of art is an Arab work that shows the old city of Jerusalem. In the painting, one sees a blue-gray sky that overlooks a sandstone colored city. There is a partial wall surrounding the city, and there appears to be two large prayer towers in the background. There are also some people, men, in the picture, looking towards the city and in a couple of cases walking towards that spiritual city. The city appears to be old, but not ancient, which means this is probably dated somewhere around the Crusades. Though this is a contemporary piece, the artist has chosen to depict Jerusalem at its height in Muslim hands. This painting probably represents Jerusalem during the Crusades. This piece would be very inspiring to Muslims, as it shows the city as theirs. It also gives them an image to look to when contemplating their own religious heritage. This brings us to the point of religious iconography and the Islamic faith. Religious iconography does not play as significant a role in Muslim religious life than in other religions. This is due in part to their trepidation about displaying the human form in a religious setting. This writer feels that this piece could be taken a number of different ways depending on the perspective, whether Muslim, Christian, or Jew. For Muslims if would take them back to a time of Muslim supremacy, when they â€Å"owned† one of the most important cities in their religion. Jerusalem is a significant city for the Muslims. According to various scholars, Jerusalem is significant because it is believed it is the city from which Muhammad rose to heaven. It is also significant because some of Islam’s most significant prophets (Abraham and Jesus) preached and taught. It is also a place to which Muhammad made an historic night pilgrimage. For Christians and Jews, it would be a solemn reminder that there was a time when Christians and Jews lost their most holy city to a people they deemed â€Å"infidels†. It would bring about a profound sense of sadness and loss and might inspire a fighting spirit in Jews and Christians to reclaim their city. Over the years, the passions the Muslims have over Jerusalem have become inflamed to the point of outright violence. The attitudes have only gotten more intense and more inflexible towards the Holy City. This writer feels that the times have only served to strengthen the resolve of Muslims to reclaim the city that they perceive as theirs. Emotionally, the tensions in the region have made Muslims even more determined to control the city completely. As significant as Jerusalem is to Muslims, it also has a supreme significance to Jews. Jews actually fee as if the city belongs to them and was bequeathed to them by God thousands of years ago. It is so significant that dozens of Psalms were written about the city. One of the Psalms is 125, which says in part, â€Å"[a]s the mountains surround Jerusalem, so the Lord surrounds His people from this time forth and forever (verse 2). † In this painting by Irv Davis, one sees an encapsulated city of Jerusalem surrounded by grey mountains. The city is cream, almost white, and it is implied that the city is made of marble. The sky is blue and the sun is shining, adding to the shine on the city. One can imply that the encapsulation is the spirit of God surrounding the city and protecting it from outsiders and enemies. The contrasts are very sharp, the darkness of the mountains are contrasted with the whiteness and purity of the city. This obviously represents a very young Jerusalem. This also represents a time when the Jews were extremely fervent about their faith and wished to follow the Lord and seek his will. This picture represents a Jerusalem on the rise. It is also a bit on the allegorical side, with the young city representing a young faith. The newness of the city represents the fervency of the believers. They wish to follow the Lord and, as with anything new, the new city represents a new faith. This piece of art could be taken by the three groups in different ways. For Jews, it represents a time in their history when they had a true passion for God and would write songs of praise to the Lord using their most holy city as an inspiration. For Muslims, it would be a dour reminder that a region and city of the world they felt they originally owned had been forcibly removed from their possession and would remain in control of another group for several thousand years. They would also bemoan the fact that a new faith system would be replacing the polytheism that had dominated the region in the years prior to the Jewish takeover. Jews view the city of Jerusalem with as many passions and emotions as the Muslims. They see it as one of the most significant cities of their faith, and as such, wish to reclaim it as a purely Judeo-Christian city. The emotions of the Jews towards the city have always been strong, but over time, have waxed and waned, leading to the times that we have now where the Jews are fighting as passionately for the city as their Muslim counterparts. Both groups have legitimate religious and traditional claims to the city, yet either refuses to give in and relent towards their passions for the city. They each want the city, and are willing to do just about anything to get and maintain control over it. Christians have a whole other unique perspective on the city of Jerusalem. Before we can discuss the artistic expression of the selected artwork, it bears discussing the cultural ties that bind Christians to the city of Jerusalem. Christians view the city as very important because not only did Jesus make his triumphal entry into the city during Holy Week, but also taught in the region. Additionally, the apostles taught in the region and it was from the city of Jerusalem that Christianity was established in the form of Christ’s death and resurrection. The piece of art that was selected was some hand painted tiles from Jerusalem that show scenes from the triumphal entry and major scenes from Holy Week. The tiles are well-painted and detailed. Though they are also twentieth century, the story they tell condenses the entire story of Christianity in four small tiles. They are done in yellows, blues, white, black, and red. These tiles show an older, wiser Jerusalem. There is an overall sadness to the scenes, when one places the tiles in the context of the Bible, one can find that there is indeed a sadness, but at the same time a joy in the scene being depicted. It is ironic that death represents life and birth, but that is indeed what this scene and this depiction of Jerusalem shows. For Christians, Jerusalem represents the birth of their religion and the new life that is promised from the rising from the dead of Christ. Though there may be other cities that are significant in Christendom, for Christians, the events that transpired the week of Holy Week in Jerusalem are what assured the promises made in all the other cities. This piece of art could be taken by the three religions in different ways. For Christians, obviously, there is an association with the outright birth of the religion. The death that occurred outside Jerusalem represented the birth of a whole new belief system. For Jews, while the beliefs of Christian might be unusual, would see Christians as having as legitimate a claim to the city as they do, since they feel that the two groups worship the same God. For Muslims, the scenes simply show significant scenes in the life of a major prophet of their faith. They may view the Christian’s claims towards the city as interesting, but not as significant nor as important as their own claim towards the city. Christian attitudes towards the city have always been passionate, and they actually fought seven crusades that were specifically designed to take back the city from the Muslims. While they were not successful for long in keeping the Muslims out, they were able to develop a life of â€Å"peaceful coexistence† with the Muslims. Christians traditionally have supported the Jewish claim towards the city, as evidenced in the fact that we actively support the mission of Israel today. Christian passions have always been high for the city, but they have cooled over time, and we no longer actively seek to crusade against those we perceive as infidels. Christians now instead seek peaceful coexistence with other groups, but especially the Muslims. Christians are a pragmatic people that see the realities of the situation and only seek to have the best possible outcomes for all the parties. As one can see from the above statements, Jerusalem holds a special place in the hearts of all three religions. While it has inflamed passions, it has also inspired Psalmists and believers for centuries. We should seek understanding of the situations that create the passions and instead of seeming to remain in a state of constant conflict. We should view Jerusalem as a source of inspiration and not as a source of contention. The world’s three largest religions each have legitimate claims to the city and each needs to give up something in order to get access to the one city that they all deem to be the most important in their religion. The city is a true test of negotiation and faith, and as such should remain a source of inspiration. Bibliography about. com, Painting of Jerusalem Psalms. Judaism. 2000. 19 Apr 2009 http://www. judaism. about. com/library/2_artlit/bl_artpsalms_ff. htm. (picture URL) about. com, Painting of Jerusalem Psalms. Judaism. 2000. 26 Apr 2009 http://www. judaism. about. com/library/2_artlit/bl_artpsalms_f. htm. Arab Art Gallery. Arab Art Gallery. 2004. 19 Apr 2009 http://arabartgallery. com/qud115. htm. Easter Gift-Holy Easter Week. Jerusalem Pottery. 2009. 19 Apr 2009 http://www. jerusalempottery. biz/products/Tiles/christian/easter_gift. htm. Importance of Jerusalem in Judaism and Israeli History. 2005. zionism-israel. com. 23 Apr 2009 http://www. zionism-israel. com/his/Jerusalem_history. htm. Memorandum of their Beatitudes the Patriarchs and of the Heads of the Christian Communities in Jerusalem on the Significance of Jerusalem for Christians. al-bushra. org. 14, Nov 1994. 23 Apr 2009 http://www. al-bushra. org/hedchrch/memorandum. htm. Procon. org, What is the Significance of Jerusalem for Muslims. 21 May 2008. procon. org. 26 Apr 2009 http://www. israelipalestinian. procon. org/viewanswers. asp? questionID=521.

Epistemological Turn in European Scientific Rationality :: Science Essays

Epistemological Turn in European Scientific Rationality ABSTRACT: If the 17th century could be considered the century of the reformation of science, the present century is one of counterreformation in every sense of the word. The ideology of this century can be seen in the titanic efforts to complete the development of science which foundation was laid in the 17th and 18th centuries, in the outright failures, and in attempts at reconstructing the foundation (e.g., Hilbert's formalization program, GÃ ¶del's incompleteness theorem, Charlier's theory of a hierarchic universe, Fridman's evolutionary cosmology, Newton's mechanics, relativistic and/or quantum mechanics in physics, the logical turn of the Vienna circle and epistemological anarchism in methodology). Our task is to reveal the essence of the turning points in 20th century science and to determine at least the general outlines, if not the cause, of the new type of rationality that is replacing the old one. I will focus on the history of cosmology, or rather on its three paradigms t hat have succeeded each other in this century: Newtonian, Fridmanian and the inflationary paradigms. By outlining the problem, I will pose a possible solution from clarifying changes in the value orientations, ideals and norms of scientific research to their possible generalization. If the 17th century could be considered the century of the reformation of science, the present century is one of counterreformation in every sense of the word. Ever since the turn of the century, the same ideology has been in existence: titanic efforts to complete the development of the science whose foundation was laid in the 17th and 18th centuries and outright failures followed by the reconstruction of the foundation. There are many exemples, some of them very striking: Hilbert's formalisation program and Godel's incompleteness theorem in mathematics, Charlier's theory of a hierarchic universe and Fridman's theory of the evolutionary universe in cosmology, Newton's mechanics and relativistic and quantum mechanics in physics, and finally, the logical program of the Vienna circle and epistemological anarchism in methodology. Our task is to reveal the essence of the turning points in 20th centuries science history and to try to determine at least the general outlines, if not the cause, of the new type of rationality that is succeeding (or has already succeeded) the old one. Needless to say, we are obviously unable to embrace all branches of knowledge ; therefore, we will confine ourselves to the history of cosmology, or rather to its three paradigms that successively prevailed in this century : Newtonian, Fridman's and inflationary.

Case Study Goodyear

[pic] Group 2 Nikhil JainPGP/12/184 Midhun SPGP/12/222 Shamin SPGP/12/232 Sherief RasheedPGP/12/234 Zubin Kabeer T. PGP/12/246 Neerja ChowdaryPGP/12/259 Key Issues: How can Goodyear be more competitive and maintain its leader position? How to launch Aquatred effectively? Factors to be taken into consideration: Intense competition †¢ many players in the industry, both branded and private label †¢ Michelin, was growing very fast in both replacement and OEM market †¢ private label had become the biggest threat for all branded tires since many branded tire owners intended to replace their tires with private label. Changes in consumer preferences †¢ 45% of tire buyers thought that price was the most important factor †¢ 33% for the outlets and 22% for the brand Segmentation of consumers: ? price-constrained buyers (22%), ? commodity buyers (37%), ? value-oriented buyers (18%), ? quality buyers (23%). †¢ Buyers turning into commodity buyers †¢ Goodyear had the highest percentage among price-constrained buyers (16%) and commodity buyers (10%), †¢ 24% of value-oriented buyers and 22% of quality buyers intended to buy Michelin tires. Michelin’s consumers had high loyalty to the brand more than Goodyear’s. Goodyear distribution channels †¢ Three main distribution channels of Goodyear: ? 4,400 independent dealers accounting for 50% of sales revenues ? 1,047 manufacturer-owned outlets generating 27% of sales ? 600 franchised dealers accounting for another 8% of sales †¢ Industry Statistics (retail channels) ? garages/service stations (6%) ? warehouse clubs (6%) ? mass merchandisers (12%) ? manufacturer-owned outlets (9%) ? small independent tire dealers (40%) ? large independent tire chains (23%) Inferences ? Goodyear might have too few channels of distribution ? company could lose tire customers whose preferred outlets had no Goodyear tires ? Goodyear claimed not to want its tires sold in low-priced outlets, they sporadically obtained Goodyear tires New product launched: Aquatred Issues †¢ Aquatred was a new tire providing improved driving traction under wet conditions. †¢ ‘was it the right product for the dealers and for the consumer, as the industry seemed to be turning toward long-life warranties and low-cost private label? †¢ planned to launch during the Winter Olympics in January of 1992. †¢ the initial inventory of Aquatreds had been made to fit only domestic cars and molds to produce other sizes would not be available until several months after the Olympics. †¢ Goodyear hoped to price the Aquatred at a 10% premium over the existing most-expensive tire. †¢ company research stated that more customers were price-sensitive, the company doubted whether the customers would be interested in Aquatred. Possible Solutions: †¢ figure out the core competencies and differentiate from the competitors. Tire being a commodity product, is difficult to differentiate. Therefore, the company should emphasize on other aspects, for example, strong brand image, and outstanding customer services. †¢ To make customers loyal to the brand implement customer relationship management or CRM. It is the system to establish and retain long-term relationship with the customers. The Advantages of CRM †¢ Standardize – All departments that had to deal with customers would have real-time and same format of database to serve all customers. Quicker – As the information was real-time, the company could provide faster cross-function services to the customers. †¢ Know what they want – The customers’ database shows previous purchasing data and the preferences of all customers, which the company could use to forecast the trends and serve what customers really want. The Disadvantages of CRM ? Costly – CRM software is highly priced, and hidden costs involved, for example, training session. ? Resistance – people don’t like change, some people might even resist. The company had to give time for employees to adapt themselves with new things. †¢ Goodyear has few channels of distribution, hence find more and new ones. From the fact that Michelin sold its tires in low-priced outlets and wasn’t perceived as low-price tires, Goodyear might also be able to do it if the company had right pricing strategy. Firstly, Goodyear should evaluate which channel would be suitable for the company, and then test with one outlet from each channel that the company selected for three months. Make the final decision about which channel should Goodyear expand into. Aquatred is the right product for Goodyear. Most people perceive tire as commodity product for long because no player came out with very innovative product. Aquatred could gain first mover advantage as it was very innovative one. Also, from Goodyear’s survey, the second most important tire attributes was wet traction. Therefore, Aquatred would get attention from many customers who conce rn about tire’s quality. †¢ Aquatred should be launched as soon as possible. It’s innovative product, which could gain highest profitability only when being the first mover. Although price was an important factor to be considered when customers wanted to purchase tire, there were still customers who concerned about quality more than price. Aquatred should focus more on quality buyers and value-oriented buyers. In addition, Goodyear could acknowledge the customers that Aquatred was only $8. 2 – 8. 5 more expensive than the existing most-expensive tire. Recommendations: †¢ As Goodyear is the market leader, being innovative and doing lots of researches to observe the trends and changing in consumer preferences are the right things. As it was estimated that 75% of all Goodyear tires sold in independent or company-owned outlets were sold on an average discount of 25%, it implies that the company might have too many promotions. Finally, the consumers wouldnà ¢â‚¬â„¢t come to buy Goodyear tires at full price and it could affect company’s image, too. †¢ Goodyear needs a loyalty program to establish and retain relationship with consumers as soon as possible before they switch to other branded tires, like Michelin, or private label tires that had lower price than Goodyear. The company should find a way to compromise with independent dealers about competition in the areas, while expand more distribution channels and find more new retail formats, like Just Tires. †¢ In order to launch Aquatred effectively, Goodyear needs cooperation from every department, especially marketing department. Integrated marketing communication is very important to create awareness of the customers. Focusing on the word â€Å"innovation† and â€Å"safety under wet conditions†.

Kinetic Chemistry

The name of the course: Kinetic Chemistry The student name : Wejdan Mohammed Al-Otaibi Teacher name :Razan SnariGroup namber :1The year : 2017/2018Spectrophotometry: is a device to measure the amount of light in the material used. This device consists of two parts: the first is the light source, and the second is the photometer . the work principle of this device : the liquid or material that we want to measure the elements inside is placed in a tub, this tube is then placed between the light source and the photometer . so that the amount of light passing through the sample is measured by photometer. When a photometer is exposed to light, it acquires or generates an electrical signal that changes with the amount of light absorbed by the liquid . this change in light absorption depends on the change in the concentration of the substance. the way work this device: this device it measures the absorption of light by liquid materials at different wavelengths, and thus can identify a number of unknown substances or calculate known concentrations of materials . 22288507372350 Stepped flow Technique:is a rapid mixing device, to study the kinetics of quick chemical reactions in solutions . this device contains two reactants which are kept in separate reservoirs and are prevented from flowing freely . the interaction starts by installing the reactants in the device. these materials are then released to the mixing chamber, which mixes these interacting materials , the reaction is then monitored by observing the change in the absorption of the reaction solution . When the reaction progresses, it fills the â€Å"stop syringe† that expands until it reaches the point at which the interaction reaches a continuous flow , thus stopping flow or interaction27527257162800Sodium reacts strongly and quickly with water and produces a solution of sodium hydroxide and hydrogen gas, a colorless solution. During the reaction sodium can be heated and It may ignite and burn with an orange flame . Hydrogen gas released during the combustion process reacts with oxygen in the air . the resulting solution is basic because of the melting of sodium in the water. this interaction between sodium and water is an exothermic reaction. sodium reaction with water is the closest to explosion. Na +2 H2O ?2 NaOH + H2. This search used this interaction and because it is fast, it uses the stepped-flow techniques method to control it Rate=-d[Na]dt=-12d[H2O]dt=12d[NaOH]dt+d[H2]dt Reverences:Physical chemistry for the life sciences –Thomas EngelCompendium of Chemical TerminologyPhysical chemistry for the life sciences-Peter Atkins , Julio De PaulaAdvances in standards and methodology in spectrophotometry ,K.D.Mielen

Social Barriers in Gattaca Essays

Social Barriers in Gattaca Essays Social Barriers in Gattaca Paper Social Barriers in Gattaca Paper The society of Cattle separates its citizens into categories based on their genetic makeup, thus segregating its citizens into distinct categories. The most prominent social barrier evident in Cattle is the one isolating the natural born from the genetically modified. Vincent, being a God-child, was regarded by society as a second class citizen for his genetic inferiority. Vincent experiences rejection at a very young age. Due to his heart condition he was deemed too great a risk to attend kindergarten with the so called normal children. No one wanted to be held responsible should he fall ill whilst under their care. At such a tender and impressionable age, it was made painfully obvious to Vincent that he was not like the other children. The tall, imposing gate of the kindergarten slammed in Vincent face seems symbolic of the social chasm lying between Vincent and the valid children. In this scene, the movie utilizes a close up shot of Vincent small, childish hand gripping the thick, steel bar of the kindergarten gate to further emphasizes to the audience of Vincent rejection. Not only Is Vincent discriminated against by society, his family, to an extent, also ejected him. Niccole shows this emotional distance between Vincent and his family In a number of subtle ways. Many times we are shown Anton conversing happily with his parents while Vincent stands off to the side. At meal times we see Vincent sitting at the coffee table studying the theories of space travel whilst his family sits around the dining table. In the family photo we see Anton standing In the middle of his mother and father while Vincent stands off to the side. Vincent father rejects him at birth, refusing to give his first-born son his name. He continues to view his son as a bystander member of society as Vincent grows up, saying to him that the only way youll see the Inside of a space ship Is If you were cleaning It. Vincent Isolation from mainstream society exacerbates as he enters adulthood. He and his fellow Invalids were considered to be of the lowest social class and given the most menial and unsanitary of Jobs. Whilst working as a Janitor at Cattle, Vincent looks up through the glassed roof at the launching of a rocket ship, the medium shot of his face showing the audience the captivation he felt at coming face to face with his dream. Separated from his aspirations by a thin panel of glass, Vincent narrated that he had never been more certain of how far he was away from his goals than when he was standing right beside It. Later, with the borrowed Identity of Jerome, Vincent once again looks up at the glassed ceiling at the rocket ships, this time as a prized employee of Cattle. This scene contrasts with the previous, and shows Vincent achievements In breaching the seemingly Impenetrable social barrier between himself and the socially elite. By Eddie Not only is Vincent discriminated against by society, his family, to an extent, also rejected him. Niccole shows this emotional distance between Vincent and his family in the dining table. In the family photo we see Anton standing in the middle of his youll see the inside of a space ship is if you were cleaning it. Vincent isolation from mainstream society exacerbates as he enters adulthood. He and his fellow invalids were considered to be of the lowest social class and given the when he was standing right beside it. Later, with the borrowed identity of Jerome, Vincent once again looks up at the glassed ceiling at the rocket ships, this time as a Vincent achievements in breaching the seemingly impenetrable social barrier

10 Fascinating Facts About Titanium

10 Fascinating Facts About Titanium Titanium is found in surgical implants, sunscreen, aircraft, and eyeglass frames. Here are 10 titanium facts you may find interesting and helpful. Titanium is named for the Titans in mythology. In Greek mythology, the Titans were the gods of Earth. The ruler of the Titans, Cronus, was overthrown by the younger gods, led by  his son, Zeus (ruler of the Olympian gods).The original name for titanium was  manaccanite. The metal was discovered in 1791 by  William Gregor, who  was a pastor in a village in South Cornwall of the United Kingdom called  Manaccan. Gregor reported his finding to the  Royal Geological Society of Cornwall  and published it in the German science journal  Crells Annalen. Usually, the discoverer of an element names it, so what happened? In 1795,  German  chemist  Martin Heinrich Klaproth independently discovered the metal and named it titanium, for the Greek Titans. Klaproth found out about Gregors earlier discovery and confirmed the two elements were one and the same. He credited Gregor with the elements discovery. However, the metal  was not isolated in pure form until 1910, by  meta llurgist Matthew Hunter of  Schenectady, New York, who went with the name titanium for the element. Titanium is an abundant element. It is the 9th most abundant element in the Earths crust. It occurs naturally in the human body, in plants, in seawater, on the Moon, in meteors, and in the Sun and other stars. The element is only found bonded with other elements, not free in nature in its pure state. Most titanium on Earth is found in igneous (volcanic) rocks. Nearly every igneous rock contains titanium.Although titanium is used in many products, nearly 95% of the metal that is purified is used to make titanium dioxide, TiO2. Titanium dioxide is a white pigment used in paint, sunscreen, cosmetics, paper, toothpaste, and many other products.One of titaniums characteristics is extremely high strength to weight ratio. Although it is 60% more dense than aluminum, it is more than twice as strong. Its strength is comparable to that of steel, but titanium is 45% lighter.Another notable characteristic of titanium is its high corrosion resistance. The resistance is so high, it is estimated ti tanium would only corrode to the thickness of a sheet of paper after 4,000 years in seawater! Titanium is used in medical implants and for jewelry because it is considered non-toxic and non-reactive. However, titanium actually is reactive and fine titanium shavings or dust are a fire hazard. The non-reactivity is associated with the passivation of titanium, which is where the metal forms an oxide layer on its outer surface, so the titanium  does not continue to react or degrade. Titanium can ossointegrate, meaning bone can grow into an implant. This makes the implant much stronger than it would be otherwise.Titanium containers may have application for the long term storage of nuclear waste. Because of high corrosion resistance, titanium containers may last up to 100,000 years.Some 24k gold isnt actually pure gold, but rather, an alloy of gold and titanium. The 1% titanium is not enough to change the karat of the gold, yet produces a metal that is much more durable than pure gold.Titanium is a transition metal. It has some properties commonly seen in other metals, such as hi gh strength and melting point (3,034  °F or  1,668  °C). Unlike most other metals it is not a particularly good conductor of heat or electricity and is not very dense. Titanium is non-magnetic.

Housing Market in U.S Essay Example | Topics and Well Written Essays - 1500 words

Housing Market in U.S - Essay Example The bubble finally bursts. In housing bubble, very low interest rates and a consequent loosening of credit underwriting standards attract many borrowers in the market. In this case, a decline in demand due to high interest rates and a tightening of credit standards leads to bursting of the bubble. This paper discusses in depth about the rise and fall of the housing market in U.S. and its impact in the society. Scholarly research depicts that an economic bubble is difficult to identify with the exception of in hindsight. However, a number of cultural and economic factors have led to justification of the argument of several economists that a housing bubble existed in the U.S. As an economic bubble, the United States housing bubble grew up alongside the stock bubble in the mid-90s. Usually, low interest always motivates firms to borrow more and invest more. In this case, assets that are more productive match greater indebtedness (Shiller, 2006). However, the U.S housing market interest rates greatly differed with the investment. Although the country’s economy grew, many American families had to borrow more debt to refinance their mortgages and spend some of the proceeds. As long as the housing prices rose due to lower interest rates, the Americans ignored the growing indebtedness. An increase in demand in the supply of housing led to an ultimate increase in price. An incredible increase in price incorporated most affected areas into expectations that made homebuyers pay more than they would have otherwise thus making the expectations self-fulfilling. To attract many people in borrowing more money, credit standards were lowered thus fueling growth in the so-called subprime mortgages. Additionally, new products were invented lowering upfront payments and making it easier for individuals to take bigger mortgages. The biggest problem that arose from these mortgages was that some had negative amortization (Baker, 2002). This is because payments made by some of t he borrowers did not even meet the interest due thus making the debt grow more. By 2002, the housing prices had shoot to nearly 30 percent even after adjusting for inflation. Statistical analysis evidences an impact of housing prices to the housing market upon a speculative bubble rather than the fundamentals. To fuel the housing market, Federal Reserve Board chairperson Alan Greenspan suggested that it was much better for homebuyers to procure houses on flexible rates rather than set rates since this would enable them pay for the house at ease. In 2003, homebuyers had the opportunity to afford larger mortgages due to the adjustable rates that were available at that moment. The lower interest rates hastened the run-up in house prices hence increasing at a supplementary 31.6 percent. On the other hand, the run-ups had predictable effect on savings and consumption. Consumption increased thus lowering the savings rate by 1 percent (Hardaway, 2011). Several factors contributed to the ri se of the housing bubble. One major factor encompasses the desire of people to own too many houses. Many of the Americans despite their incapability of managing many houses went ahead and purchased them rather than renting houses, which is alternatively cheaper. Buying the houses for speculation rather than shelter was another insight to housing bubble. Due to the wealth possessed by most of the Americans, they decided to

Lack of Motivation & Coaching in the Workplace Research Proposal

Lack of Motivation & Coaching in the Workplace - Research Proposal Example Lack of motivation and coaching at a work place can be deteriorating for an organization’s human resource health. The capital may not be motivated to work hard enough, resulting in a lower level of performance that may cost the organization its market position in a competitive environment today (John, 2005). Without coaching, a person may not be able to take the best decisions, which may come to him with experience or when an experienced person advices them. Therefore, coaching acts as a make shift tool for the knowledge management of an organization and is equally important. Research has shown that highly motivated individuals in an organization produce work efficiently, in lesser time and better quality when compared to their counterparts in the same or different organizations. Therefore, research on the implications of the lack of motivation and coaching in the workplace is very important for organizations to understand its importance (Robert, 2007). It is highly important that the employees are motivated in the right context and put their best effort towards the organization; the goals of the organization as well as the employees should be matched in such a manner that they work in unison. Meeting the coaching needs of an employee would help them to make better decisions regarding the day to day operations as well as their career, further motivating them to work harder. The negative impact that may arise due to lack of motivation and coaching in the work place are theoretically tremendous. Organizations may face a high employee turnover rate if the organizations don’t take steps to motivate their employees enough. The question arises that what kind of initiatives should be taken to motivate the employees at the workplace (John, 2001). Also, the impact of having no coaching initiatives in an organization may be tremendous; therefore, is coaching and motivation necessary for the employees to produce their